Most significant conclusions:
- Internet access continues to grow: it reaches approximately 33 million people in Argentina (representing 75% of the population).
- More than 30 million people already shop online, and their profile now exceeds millennials. It's a virtuous circle: more people buying = less fear.
- Banks have succeeded in gaining their customers' trust: 7 out of 10 feel safe moving money online through their financial institution.
- Users are clear about what security measures "should be" taken but focus on using the most traditional ones. But...do they actually do it?
- Lack of knowledge about security tools generates most of the fears.
- Safe browsing is based on trust in the use of the traditional password, personal experience, and some institutional endorsement (for example, banks) rather than more sophisticated tools.
- The main responsibility for network security rests with the website. In second place are your actions as a user.