Concern over the collection of sensitive data and the advancement of AI alarms users, who demand greater investment in defensive technologies and transparency. 98% claim to use security tools
The 33% of Internet users in Argentina was a victim of some type of cyberattack or fraud in the last year, in a context of continuous advancement in digitalization, massive adoption of artificial intelligence and the progressive incorporation of new security tools, but also marked by a growing sense of insecurity, as reported by CertiSur , which delivers security certificates for websites.
Distrust towards business protection has deepened. As Néstor Markowicz, CertiSur's operations director, detailed: "awareness about protection grows but it is not enough because many people suffered fraud. Furthermore," still feel distrust because their companies don't provide them with guarantees that they are protecting their data and privacy".
In the same comment, shared by the news agency NA , added: "There is a widespread sense of vulnerability and companies that offer cybersecurity solutions"we have the obligation to help with education and transparency so that this gap between perception and protection becomes real".
According to the report, users' concern evolved in line with the growth of attacks. Around 33% of surveyed users acknowledged having suffered hacks or fraud recently, despite the fact that 98% use some type of security tool.
74% of those consulted also demand "greater investment in brand and user protection" , while 53% mention security as the main criterion for choosing a payment method.
The advancement of digitalization is reflected in the fact that 89% of people have been using the Internet for more than fifteen years , and the average number of connected devices per household reaches five.
However, significant barriers persist in completing online procedures, especially regarding digital signatures and identity validation processes.
While 75% identified what a digital contract is, only 27% of users generated or received one in the last year . Within that group, more than 80% expressed insecurity regarding their authenticity or formality; many also don't know how to verify the validity of these documents or are aware of the mechanisms to file a complaint about problems with their recognition.
98% of survey participants know about or use security tools, and the use of methods such as multifactor authentication or biometrics is increasing. Nevertheless, only four out of ten users trust that companies truly protect their information.
Protection of personal data appears as one of the main outstanding debts. The 70% of respondents expressed concern about the amount of sensitive information that artificial intelligence could collect about each user.
For its part, the 94% demands greater investment in defensive technologies aimed at preventing threats such as phishing or identity theft . Of the people who were victims of unauthorized use of their data, only 11% obtained a satisfactory solution to the situation.
Likewise, 70% believe that AI can increase the dangers of cyberattacks , and 62% are not comfortable with facial recognition systems. This tension between the utility of automation and the protection of privacy represents a new challenge for those who manage sensitive information.
The report detailed that security stands as a new fundamental element in user loyalty. According to Armando Carratalá, CertiSur's technology director: "These results are not just data, but also an opportunity. Before, companies believed they were secure just by having active antivirus software." Today, they know they must have a certificate .